Media Report 2019



A press release was sent to all local media outlets, where your company was listed as a sponsor. Below is a summary of coverage. 


Spectrum - "Look Who's Ready for the New Year" - Maura Christie

(Dec. 14, 12 p.m. hour) Segment featured scenes from the press conference, with an interview clip from Carrie. The reporter highlighted the new and returning events/activities at First Night.


WIVB - "30th Annual First Night Buffalo is 18 Days Away"

(Dec. 14, 11 a.m.) Posted a 17-minute video of most of the press conference to their website, with a brief overview of First Night.


WIVB - "Family-friendly First Night Celebrating its 30th Year" - Erica Brecker

(Dec. 14, 4 p.m.) Aired during the 4 p.m. newscast, Erica Brecker read basic information on First Night from anchor desk


WGRZ - "Plans Unveiled for 30th First Night Buffalo" - Kelly Dudzik

(Dec. 14, 6 p.m.) Segment included overview of First Night, with a clip from Mayor Brown's speech at the press conference and featured some footage from last year


WKBW - AM Buffalo First Night mention

(Dec. 21, 10 a.m.) Brief mention of First Night during press conference for Electric Tower ball drop


WIVB - First Night

(Dec. 21, 5 p.m. on WIVB; 6:30 p.m. & 10 p.m. on WNLO; Dec. 22 on Weekend WakeUp 6:40 a.m. & 7:40 a.m.) Multiple references to and information about First Night, in conjunction with the Electric Tower ball drop press conference coverage


WKBW - AM Buffalo "First Night Buffalo" - Courtney Corbetta (host)

(Dec. 27, 10 a.m.) Carrie Meyer sat in as a guest on AM Buffalo to talk about First Night

WKBW- Commercials ran between 12/18/18 - 12/31/18

:30 commercial ran 31 times

:15 commercial ran 37 times

:05 commercial ran 25 times


Print Articles:

(Dec. 14) Story led with a "look back" at the "first" First Night, quotes from Deidre's phone interview with Carrie, and highlighted new attractions 

(Dec. 27 online; Dec. 30 in print on front of Gusto section) Reporter interviewed multiple musicians who performed at the "first" First Night, shared his own experiences performing with his band in '93 and included several quotes from Carrie Meyer


Bee Group Newspapers

Publication Print Date: 12/19, 12/20, 12/26, 12/27

Publication Communities: Amherst, Cheektowaga, Clarence, East Aurora, Lancaster/Depew, Ken-Ton, Orchard Park, West Seneca

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Buffalo Criterion

Publication Print Dates: 12/1, 12/8, 12/15, 12/22, 12/29

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Buffalo Rocket Newspaper

Publication Print Dates: 12/6, 12/13, 12/20, 12/27

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Buffalo Spree/Forever Young

Publication Print Date: 12/18

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Buffalo News

Publication Print Date: 12/16, 12/27

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(Dec. 14, 9 p.m.) Web story featuring quotes from Carrie and Mayor Brown


(Dec. 14, 4 p.m.) Aired clip from Carrie's speech, followed by recap of First Night details


WBEN - "First Night Buffalo Returning for 30th Year" - Mike Baggerman (Web story)

(Dec. 14, 1 p.m.) Overview of First Night, with video clip from Jeff Musial's performance at the press conference


Entercom - Commercials ran between 12/7/18 - 12/30/18 

Kiss 98.8 - :60 commercial ran 72 times 

Star 102.5 - :60 commercial ran 72 times

Classic R&B 107.3 - :60 commercial ran 65 times

:30 Entercom radio commercial

Join the family fun at First Night Buffalo, presented by the Independent Health Foundation! Celebrate New Year's Eve from 5 until 10 at the Buffalo Convention Center with carnival rides, bounce houses, music, lasertag, animals, a black light bubble dance party and more! Come see Spiderman, Black Panther and Pete the cat plus the big balloon drop at 9:45! Details and ticket sales online at First Night  Buffalo dot org. "Like" Independent Health Foundation on Facebook to get all the latest updates. Sponsored by Channel 7, The Buffalo News, Independent Health and Lamar.

:60 Entercom radio commercial

Get ready for a night of family fun at First Night Buffalo, presented by the Independent Health Foundation!  Celebrate New Year's Eve from 5 til 10pm at the Buffalo Convention Center!  Enjoy a variety of entertainment from carnival rides, bounce houses, and ComedySportz to The Animal Guy, and a black light bubble dance party! Take a picture with The Wild Thing, Rainbow Fish, Pete the Cat, Spider Man and Black Panther! Back by popular demand, Laser tag, Hybrid Fitness Ninja Warrior Academy and Buffalo's favorite drumline, DownBeat Percussion. The excitement continues right to the end - In Jest with Nels will be kicking off the grand finale balloon drop at 9:45pm! Be a part of the New Year's Eve festivities and make the start to 2019 a memorable one. For details visit firstnightbuffalo dot org. Ticket sales exclusively online, buy early and save! Tickets include all rides and activities; children age 2 and under are free. "Like" Independent Health Foundation on Facebook to get all the latest updates. Sponsored by Channel 7, The Buffalo News, Independent Health, and Lamar.



(Dec. 23) Breakdown of what's happening at First Night this year with full event information/details


Logos are visible on the First Night website


Facebook Event with company mentions can be viewed here



45,000 event guides were printed and distributed to attendees across multiple locations prior to the event and at the event. Logos and advertisements can be viewed here 

This PowerPoint was continuously running on all Buffalo Convention Center monitors during the event 

This PowerPoint was visible on the Main Stage in between performances


Independent Health sent an e-blast  

On 12/6/18 to 26,255 members

On 12/27/18 to 26,239 members

Billboard was visible between 12/3/18 - 12/30/18

Total weekly impressions: 592,150

Location 1: I-190 @ Perry Street facing West

Location 2: S/S Kensington Expressway Route 198 facing East